Our First Enterprise Pilot Is Underway

Our first enterprise pilot is underway: a BTN's Corporate Travel 100 program sourced through structured RFx instead of spreadsheets. A look inside, and the road to GBTA Chicago.

By Jeff Urban · News · 5 min read

A Fortune 100 enterprise (BTN's Corporate Travel Top 100) is running a live sourcing event on Gazzebo. We built it as a custom RFx, and some of the most established travel management companies in the world are responding through the platform. It is our first enterprise pilot, and it is exactly the moment the company was built for.

What a custom RFx actually is

Most enterprise travel sourcing still runs on a spreadsheet and a Word template. Buyers send out a long list of questions. Suppliers answer in prose. And over the last few years, those responses have started to read the same, because everyone is drafting them with the same tools. When every proposal sounds identical, the buyer loses the one thing they came for: the ability to tell suppliers apart.

Gazzebo replaces narrative with structure. Every requirement is a typed question. Every answer is comparable. Capability claims sit in verified supplier profiles rather than marketing copy. The evaluation is weighted and transparent, and the platform scores responses against the criteria the buyer actually set. For this pilot we built the full RFx end to end: a strategic priorities block, eleven weighted categories, standardized exhibits, and AI-assisted scoring that the buyer controls.

The founding insight is simple. AI made every RFP response sound the same. Structure gives buyers their judgment back.

Why a pilot, and why it matters

This is not a demo with placeholder data. It is a real enterprise program, real suppliers, and a real decision on the other end. That is the point. A platform earns its credibility the first time responses surface cleanly, scoring adds up, and a buyer can compare suppliers side by side without re-keying a thing.

Gazzebo is free for buyers and funded by suppliers, the same model that reshaped sourcing in other categories. And every RFx makes the next one smarter, because structured, verified data compounds in a way that spreadsheets never can. This pilot becomes the first enterprise case study behind that claim.

The road to Chicago

This pilot leads directly into our public launch at the GBTA Convention in Chicago, August 3 to 5. We are also taking part in VentureConnect, GBTA's program for travel technology startups. It gives a small group of companies the chance to pitch directly to corporate travel buyers and investors, with the top three advancing to present on the convention main stage. It is a fitting place to show what structured, intent-driven sourcing looks like in practice.

Built for buyers and suppliers, not for hype

It would be easy to lead with the AI. Most platforms in this category do. We think that gets the priorities backward. The technology is the infrastructure, not the headline. What matters is whether a buyer can run a sourcing event with less friction and more confidence, and whether a supplier can compete on what they actually do rather than on who writes the better narrative.

For buyers, that means verified supplier profiles instead of marketing copy, a weighted evaluation that reflects the priorities they set, and scoring they can see and stand behind. The work that used to disappear into spreadsheets and side-by-side document reviews is now structured, comparable, and defensible. A buyer can explain a decision to their stakeholders because the basis for it is visible.

For suppliers, it means a level field. Capabilities are captured the same way for everyone, so a strong regional agency and a global major are evaluated on the same terms. No supplier wins or loses on formatting, and no one is penalized for being smaller than the incumbent. Visibility comes from being on the platform and answering the questions well, not from a head start.

And it means neutrality. Gazzebo is not a buyer's agent or a supplier's agent. The platform's job is to make the exchange between them clearer: better questions, better-structured answers, and an evaluation both sides can trust. That neutrality is not a feature we added. It is the reason the model works.

The largest TMCs are now in the marketplace

The platform has reached a milestone of its own. Alongside the specialized and regional agencies that built the early roster, the largest global travel management companies are now on Gazzebo. The marketplace spans the full range of the category, from boutique and regional providers to the global majors.

For a buyer, that breadth is the point. You can search, filter, and shortlist suppliers by capability, coverage, and technology, and build a sourcing event against the full competitive set rather than the handful of names you already know. The global majors are discoverable today, with verified profiles, ready to be invited into an RFI, RFP, or RFQ whenever you are.

Open to buyers, ahead of launch

We now have 36 TMCs on the platform, including the megas. If you are a corporate travel buyer thinking about sourcing, you can start now, ahead of our official launch. Use our custom RFx tool, or run a ready-made RFI, RFP, or RFQ from the templates already built into the platform.

Corporate travel procurement is evolving. Gazzebo exists to ensure it evolves with structure, transparency, and intent.

Jeff Urban, Founder and CEO, Gazzebo

The enterprise buyer referenced in this post is not named at the buyer's discretion.

About Gazzebo

Gazzebo is a corporate travel procurement marketplace that connects enterprise travel buyers with travel management companies and other suppliers through structured RFx workflows, verified supplier profiles, and transparent, AI-assisted evaluation. The platform is free for buyers and funded by suppliers. Gazzebo was founded by Jeff Urban and Susan Stephens and is based in Chicago, Illinois.

Gazzebo will launch publicly at the GBTA Convention in Chicago, August 3 to 5, 2026, and is a participant in the GBTA VentureConnect program.

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